Showplace are pleased to welcome a new type of space solution to our portfolio, the Seagull Modular Cube.

This 6m modular cube combines the convenience of a traditional trailer with the striking, bold presence of a structure to create a portable, hybrid solution. Unfolding to create 20m² of internal space, the Seagull Modular Cube can be customised to an array of configurations to suit any project type, including:

Seagull Specifications:

• Removable glass wall panels

Each glass panel is removable to transform the space into an open layout, allowing attendees to move freely between the central pillars.

• Multiple configurations

In addition to the removable glass panels, the internal walls can also be adjusted to create alternative layout options, adapting the space to your project requirements.  

• Modern, angular design

The distinct geometric design of the Seagull Modular Cube offers a prominent presence at any event, ensuring you stand out from the crowd.

• Striking internal and external branding areas

The Seagull Modular Cube features a variety of branding areas to align with your specifications. Standing at a height of 4.5m, the upper cube graphics allow your brand to be seen from far and wide, creating a lasting impact.

• Quick setup in one hour

After arriving at the event location, the Seagull Modular Cube can be set up by two people in as little as one hour, unfolding at a rapid rate for optimal convenience.

• Suitable for indoor and outdoor use

The cube’s versatile composition allows it to be used in indoor and outdoor settings, providing a compact space solution for any environment.

Rob Goodman, the Managing Director of Showplace, is looking forward to exploring the new prospects of the Seagull Modular Cube, expressing excitement over the new portable event solution:

“The new Seagull Modular Cube is an innovative unit that sits halfway between a mobile trailer and a built structure, creating a strong addition to our already extensive outdoor event solutions. Unlike anything else in our portfolio, the Seagull Modular Cube presents new opportunities for brands to create an even greater impact at their next event.”

Rob Goodman, Managing Director of Showplace

Do you have an upcoming project or event that requires a portable and practical space solution? The Seagull Modular Cube could be the perfect option and is currently available to hire and view at our offices in Stratford-upon-Avon.

For more information on the Seagull Modular Cube, call us on 01789 262701 or email us at sales@showplace.co.uk.   

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Showplace are delighted to introduce the latest addition to our fleet, the Peacock Trailer, in collaboration with Rolling Unit and MDSC Systems from Estonia.

This 7m non-HGV trailer is the first of its kind in the UK market and blends the striking impact of a larger HGV unit with the convenience and versatility of a traditional trailer to create a seamless, mobile solution. Featuring expandable capabilities, the trailer unfolds to create 30m² of internal space which can be utilised for all occasions, including:

Trailer Specifications:

• Rapid setup in under five minutes

Utilising a mobile app, the trailer can be setup by one person in under five minutes, expanding and contracting at record time for unparalleled convenience when out on the road.

• A sleek, modern design

Featuring a glass door and window panelling, the open layout of the Peacock trailer creates an inviting environment perfect for showcasing your brand.

• Strong branding areas

The white, minimalist design provides a blank canvas to align with your brand to create an eye-catching display whilst enroute to your event destination.

• Onsite generator

The Peacock Trailer comes fully equipped with an onsite generator, eliminating the need for an external power supply, allowing it to be used in any location.

• Adjustable climate control

Including a built-in air conditioning and heating unit, this enables the trailer to function in all climates, whether it’s the drafty days of winter or the sunny season in spring.

• Customisable lighting

Taking your event from day to night, the Peacock Trailer features customisable RGB lighting to create a unique atmosphere that represents your brand palette.

In addition to these standard features, the Peacock Trailer can also be optimised for sustainability purposes through the installation of solar panels to the roof. This optional extra assists in charging the onboard batteries whilst travelling, further contributing to the versatile nature of the trailer.

Rob Goodman, the Managing Director of Showplace, is delighted with the possibilities that await with the new Peacock Trailer, concluding that it is an excellent asset to our existing trailer fleet:

“This new addition to our fleet opens up exciting possibilities for brands looking for a professional, immersive, and cost-effective event solution. Whether it’s a mobile showroom, product demonstration unit, VIP hospitality space, or on-the-go training facility, the Peacock Trailer delivers flexibility, impact and ease of use.”

Rob Goodman, Managing Director of Showplace

Do you have any upcoming projects or events that require a compact and customisable space solution? The Peacock Trailer could be the perfect answer to all of your queries and is currently available to hire and view at our offices in Stratford-upon-Avon.

For more information on the Peacock Trailer call us on 01789 262701 or email us at sales@showplace.co.uk.

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With our experienced team of exhibition stand designers and builders on hand to help, we can offer a range of high quality exhibition stand graphics to suit your event needs. From tension fabric systems to graphic walls and printed panels, we can create it all for you.

EXHIBITION STAND GRAPHICS

At Showplace, we’re specialists in exhibition stand graphics, particularly tension fabric graphic systems. Tension fabric graphics are completely reusable, providing you with a cost effective, as well as environmentally friendly, promotional solution for your exhibition stand.

Additionally, we will store your graphics completely free of charge, so you can use them again at future events. Exhibition stand graphics from Showplace can be purchased as part of your stand package and are completely customisable to suit your business needs and attract visitors at any exhibition events or trade shows.

Things to consider when planning your exhibition graphics

When you’re planning an exhibition display at an event, it is important to be clear about your message, keeping in mind what you want to convey to the visitors to your stand. The answer to that question will drive many of your exhibition and design choices. 

One of the best ways to ensure that your stand conveys your message effectively is through your graphics. Event organisers will usually inform you of the exact panel size that your graphics will need to be made to.

Your graphics can be split into three main types that will impact on the overall success and impact of your exhibition stand.

1 Distant graphics

Firstly, there are the graphics that your visitors will see from a distance. These tend to be big and bold to draw their attention and are often set at a height, showing no more than just your company’s logo. These graphics will catch people’s eye from across the show floor and become a landmark for them to head towards. Showplace’s striking tension fabric light boxes are particularly effective for grabbing people’s attention.

2 Mid-range graphics

When visitors start to venture closer to your shell scheme stand, maybe a few booths away and browsing at your competitors’ content, you can further grab their interest by using mid-range graphics. These are typically designed to be legible from anything between 10 and 50 feet. Content should still be kept brief, with only key details that are clear enough to be seen from some distance.

3 Close-up graphics

Finally, once the visitor has reached your stand, you can use short-range graphics to deliver more detailed information. These are high quality materials designed to be viewed up close so a greater volume of content can be included. Outline any relevant product benefits, features, and specifications. Placement is essential with short-range graphics; they are often positioned around eye level or slightly higher, making them as clear and easy as possible to read.

Why are exhibition stand graphics so important?

Your exhibition stand graphics are your first point of contact with your audience before you interact with them personally. It is important that you can display exactly who you are as a business, and the products or services you are offering, in a way that is clear and interesting.

Potential customers need to know that you are the best company to satisfy their requirements, better than any of your competitors present at the exhibition. The use of high-quality printed shell scheme panels and graphics with a professional finish can set you apart from the rest.

You may think that exhibition stand graphics will be expensive, but that is not the case. With our graphics being reusable, you won’t have to source new graphics for each and every event, so it’s a good investment if you’re planning to exhibit at multiple events. You can order your unique and tailored graphics alongside your exhibition stand, so you are fully ready for your next key event.

Contact our team today for more information on any exhibition stand graphics requirements you have for your next event; we provide a reliable service and are happy to help.

GET IN TOUCH

Get in touch to discuss your project with one of our specialists to find the solutions that fit your business and will bring you success with your exhibition space.

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Whilst it may look like a significant growth in popularity, in reality, it’s actually more of a recovery back to pre-COVID levels around 2020. But trade shows come with expenses, such as your exhibition stand design and entry fee. Are they worth the cost? The answer is usually a resounding yes – the average return on investment is 500%. But why? Showplace has put together this article to illustrate why your company needs to be present at exhibitions.

1. Direct engagement

At the end of the day, humans build faster bonds and stronger relationships through personal interactions – which is why the salesperson positions themselves as a friend to the person they’re selling to. Data gathered during the found that 77% of exhibition guests reported an increase in brand trust after face-to-face interaction at their exhibition stands. Brand trust means loyalty, which directly translates into repeat purchases, as well as higher-value purchases.

Business exhibitions are loved for their ability to offer such a high ROI – but they also offer another unique prospect: direct feedback. There are few opportunities where you will find so many potential customers as trade shows. Trade shows are targeted, with 81% of attendees possessing buying authority, meaning they can influence the purchasing decisions of their respective companies.

2. Impactful brand recognition journey

Gaining loyalty to your brand happens in a variety of ways, one of which is simply by being recognised. To be recognised, you need to make an impression, and how strong, relevant and positive that impression is can mean the difference between being forgotten, and converting prospective customers over time.

An exhibition stand with a striking design can leave a lasting impact. Reports carried out by CEIR highlighted that 48% of attendees who visit booths do so primarily because of their design and visual elements. The more traffic you have arriving at your booth, the higher the potential for both lead generation and brand recognition.

There is a lot to be said about the creation of a well-designed exhibition stand, and you can check out some of our guides on stand design. Remember, it’s not just about having an eye-catching exhibition stand, but one that outlines concise, bold messaging that informs the audience what you’re about and your offer.

3. Conduct high-quality market research

Trade shows give a prime opportunity to conduct market research on some of the biggest and most authoritative members of your target market. These consist of potential customers in industry leaders, major clients, and the existing customers of your competitors, all in one place.

Even if your ROI doesn’t reach the levels you want, being able to attract and speak with potential clients one-on-one gives you a massive advantage. Simply exploring their wants and needs as a client during your engagement provides valuable insights into how you can better appeal to this target market.

This not only aids business growth in terms of ideas, but also on how better to appeal during future trade shows or other networking events.

4. Expand networking opportunities

The types of people who go to these events are numerous:

• Leaders – CEOs, directors, senior executives etc.
• Industry peers – Mid-level managers, specialists, product developers etc.
• Vendor and supply chain – manufacturers, logistical providers, material suppliers etc.
• Distributors and retailers – Wholesalers, e-commerce platforms, retail chains etc.
• Industry experts/thought leaders – Seminar speakers leading events, analysts, innovators etc.
• Potential customers

Use trade shows to pounce on networking opportunities of all kinds, whether that be discussing partnerships with big companies, getting insights into operational challenges of bigger competitors, refining your supply chain and much more.

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5. Strengthen relationships with existing clients

Getting new clients expands your company, but keeping them is equally as important if you want to maintain your market share. Trade shows are a great place to do this. Consider inviting key clients to your booth before the event to give them sneak peeks, access to limited-time offers etc. This will enhance their perception and renew their loyalty.

Your key clients, of course, are typically amongst the following:

• High-spending customer base – Those that spend the most will continue to spend, so long as you maintain your market position in their eyes.
• Strategic accounts – Businesses or individuals who provide long-term value in their ability to give you access to something unique, such as exclusive markets or a dedicated influencer’s fanbase.
• Repeat buyers – Customers with a history of loyalty to your business.
• Referrers – Clients that are instrumental in sharing your products and/or services.
• Collaborators or partners – Clients involved in co-branded projects or collaborations.
• Early adopters – Customers who buy your newest offerings and determine early changes.

6. Generate immediate sales and leads

As we’ve pointed out before, 81% of trade show attendees have buying authority, and a large proportion are willing to make immediate sales, or later convert into sales from leads. The live demonstration-ability of business exhibitions makes it hard to resist for many buyers, 68% of which reported they were more motivated to buy after a product demonstration.

Trade shows offer a reduced sales cycle, as the awareness, interest and decision-making stages are all pressed into one event – making it highly efficient, and this is the reason why the average business at these shows achieves a 5:1 ratio.

7. Learn from industry experts

Business exhibitions offer a massive amount of insight on top of their ability to generate sales and leads. With the concentration of informed and active members of the industry, many facets of the sector will make themselves known to you organically. For example:

• Industry trends – Competition drives innovation and industry advancements, both internally and externally. A good example is AI, and how it’s being implemented into more and more of daily life.
• Market changes – The meeting of many industry leaders in one place means that there will be talks about the future, and how best to capitalise or adapt. For example, the ever-growing shift towards going fully digital.

8. Brand positioning

Attending high-profile business exhibitions is a statement. You are putting yourself amongst industry leaders, and designating yourself as a key player in the industry. This will enhance your authority and trust. We’ve already pointed this out, but trust is huge for a consumer, and according to the Edelman Trust Barometer, 81% of them will not buy without it.

You should see going to business exhibitions as not only a great way to achieve sales and leads but also as a public declaration of your position as an industry leader.

Conclusion

This article has covered the major reasons why your business should opt for an exhibition show. They are filled with strategic growth opportunities, and it’s common to make enviable returns on your investment. Check out our range of the UK’s leading exhibition stand designs.

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That being said, entering a trade show can be expensive. You have to put together a budget and an expected ROI based on your objective, whether that be lead capture or brand visibility. According to the Center for Exhibition Industry Research (CEIR), the average ROI for trade show exhibitors can range from 200% to 500%, depending on the industry, lead conversion rate and business size.

Here, Showplace has compiled a list of useful tips for first-time exhibitors that will lay the groundwork for a successful exhibition and ensure a better ROI.

When should you go to a trade show for your business?

Businesses should consider a trade show if the following is true:

• Clear goals – If you’ve reached a point in your business where you believe either enhancing your brand’s visibility or your lead generation is necessary for growth.
• Target audience – Trade shows differ by industry in both the industry professionals present, as well as your target audience. If you’re aware of a trade show with your target audience present, it’s effectively an arena filled with potential customers.
• Available resources – Your trade show experience depends on both your performance and your allocated budget. However, this budget has to be available to invest, and shouldn’t eat into your necessary business funding. Small businesses may have a tough time here, but many shows are scalable to accommodate.
• Competitive insights and industry trends – Going to a trade show is not only good to capture leads or heighten your brand, but also allows you to learn more about the competition and trajectory of the industry. This could be used to adapt your products or services as necessary.

Choosing the correct trade show

The best exhibition stand and promotional materials won’t be able to do anything for you if you don’t choose the right trade show to set up in. Targeted events can yield high levels of relevant, strong leads, as well as bring interest to your exhibition stand at much higher rates than generalised trade shows.

The following is a step-by-step guide to ensuring you choose the right trade show:

• Primary goal – What is your primary goal? This will dictate which trade shows you’ll want to set up. For example:
  • Lead generation: Trade shows with high foot traffic and industry leaders present will be great opportunities for lead capture.
  • Brand visibility – If you want your brand to stand out, it’s best to go with trade shows that are well publicised and have a media presence.
  • Product launch – If you’re launching a new product, look for a trade show that is made with demonstrations in mind.
• Research shows – Visit websites such as EventsEye, 10Times or ExhibitorOnline to list reputable trade shows by industry.
• Audience/Exhibitor profiles – Look at the attendance and exhibitor data of previous trade shows, breaking down the attendees by job role, industry or other demographics.
• Assess event scale and logistics – Determine how big the trade show will be. Whilst bigger shows are typically preferred due to higher rates of ROI, smaller shows can be good for small business owners and deeper connections.
• Show reputation – Search for reviews or testimonials from past exhibitors and attendees. Feedback here is important, as it can indicate the levels of success for many businesses that invest here, as well as whether or not there are media partnerships or influencer endorsements, important for brand promotion.

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Exhibition stand design

Even a first time exhibitor knows that one of the biggest factors of your success hinges on your exhibition stand, and its overall design.

• Eye catching and functional exhibition stand design – There are three main elements to an effective exhibition stand design:
  • Visuals and lighting – Bright colours, sharp and high quality graphics can attract visitors from across the entire exhibition floor, and the lighting can highlight specific areas to create focal points for key products, offers, demonstration availability or other information.
  • Interactive elements – Interaction creates engaging content for your audience’s senses, via touchscreens, product demos or hand-on areas. It’s proven that interactive content makes a booth memorable.
  • Practical layout – Organise the space to have clear zones for product displays, seating arrangements, information desks etc. Making navigations immediately obvious and accessible makes it easier for visitors to enter.
• Clear messaging and consistent branding – All stand elements, from colour scheme to typography, must be consistent, and cohesive with brand identity.
  • Colours – Colour schemes should consist of both a primary and secondary colour, as this will create a brand image. Ensure that your brand makes use of colour psychology, red provoking excitement and energy for example, to match associations via colour.
  • Concise and impactful messaging – People’s attention spans are short, and other exhibitors are also vying for this attention, meaning it is essential to effectively captivate your audience. Those who can deliver their message in as few, but carefully considered, words as possible will have a huge advantage over competition.
  • Key offers – Highlighting your USPs or offerings is a fantastic way to bring attention to those attending the trade show.
• Promotional materials – Brochures and flyers are the most common materials for potential customers, and business cards for networking. Consider giveaways, such as pens, USB drives, tote bags etc, but ensure that they are practical and likely to be kept by those attending – because the goal is to keep your brand in the mind of the wider audience.

Prepare your team

Preparing your team for the event is another essential part of your exhibition experience. After all, the staff will be responsible for the following:

• Communication of key messages – Your key messages and USPs should be woven into your staff’s speech. For example, if your company is offering eco-friendly packaging solutions, your staff must be able to deliver information regarding environmental benefits and cost savings effectively.
• Engaging visitors – Train staff to initiate conversations like a salesman. They should begin with open-ended questions that are designed to detail their needs and pain points. For example, if you’re pushing a product that is a different take on remote working, you can ask “What’s your biggest roadblock to communicating productively whilst remote working?”.
• Addressing questions confidently – Your staff should be trained to understand the product or service in and out. This is because sometimes customers with specific needs will pop up and ask specialised questions. The inability to answer these questions may turn them off. In this situation, it’s best to be honest.
• Role-playing – Have a more experienced exhibitor mentor your staff and set up simulations that will judge and give feedback on performance. This is useful because there are most definitely common roadblocks that exhibitors will come up against but not know how to handle, such as a high-interest customer expressing budget concerns.

Body language and dress code

Two huge salesman tactics hinge not only on how you dress, but on exhibiting positive body language. For example:

• Dress professionally – This doesn’t necessarily mean dress in a suit or tie, but have an attire that is aligned with your brand’s image. This means, if possible, to incorporate the colour scheme in the attire.
• Body language – There’s a lot to say about body language. Train staff to maintain an open posture, facing the aisle with arms relaxed at their sides, signalling approachability. Maintain eye contact and offer a friendly smile to appear welcoming and attentive.
• Enthusiasm – Enthusiasm is infectious and energetic, so make sure you hire staff with these traits. They should be acting as if there’s no other place they’d rather be than there, to showcase the product/service.

Pre-event marketing

Part of the pre-planning of your exhibition attendance is to create buzz about your product, service or even your presence. There are several avenues by which you can market your appearance to ensure that people know of you beforehand, and increase the chance of recognition.

Social Media

Social media is the main source of news for many, many people – so much so that it rivals and threatens the existence of mainstream media.

• Countdown/Teasers – Beginning a countdown to your event is a clever way to not only show that some people are interested, but to ensure nobody forgets in a very organic manner.
• Event hashtags – Hashtags are categorical and likely to increase your visibility among attendees. Furthermore, it allows you to connect with others participating in, or following the event.
• Interactive posts – Create polls, Q&A sessions or live videos that relate to your participation, such as a behind-the-scenes tour, or a teaser for one of the interactive elements that will be at your booth.
• Collaboration – Partnering with influencers or notable people in the industry can put a lot of eyes on your product or service.

Email campaigning

Email marketing is an older style of salesmanship, but it’s still relevant for higher-interest customers.

• Personalised invitations – Send invitations to existing customers and prospects that you have listed, and personalise the invitations to them.
• Key offerings – Closer to the events, reveal more about what you’ll be revealing or how your booth will look. By highlighting your features bit by bit, you will answer the unasked question “Why should I be attending this trade show?”
• Incentives – Offer incentives. We recommend doing so a day before the event, as this may be the final push to get them to show up to the booth. Incentives that are offered late generate more impact than otherwise.

LinkedIn

LinkedIn is a place where other exhibitors and industry professionals will be:

• Announcements – Post an announcement about your trade show, tagging the event’s page and related hashtags. Encourage contacts to comment and engage with your content by asking questions, or even giving a mini-poll to interesting questions. For example, “Would you rather X, Y, or Z”, encouraging follow-up clarification in the comment section.
• Direct outreach – Research and connect with industry professionals who have RSVP’d for the event. Personalised messages work well here, and asking them to visit the booth can result in conversation and even a chance to snap a photo for Instagram.
• Participate in event-related groups – Many current and future trade shows have dedicated LinkedIn or forum groups. Participate actively in these groups in an organic way that prompts engagement with you.

Conclusion

We hope this list of tips aimed at those who are considering their first time exhibiting has helped. There are a lot of best practices not listed here to go through, as there are many small alterations you can make to your trade show presence more effectively. 

Take a look at our site blogs for more dedicated to this topic, or check out our range of high-quality, attractive exhibition stands that will spotlight your booth amongst other exhibitors and competition! 

In this Showplace guide, we outline the planning process that is foundational to having a successful exhibition…

How to determine the objectives of your trade show event

Without an objective and goal, there is nothing to plan for, no metrics to meet, no measures to learn from and improve upon, and no direction or focus for your exhibition event. They are the heartbeat of your trade show appearance, and how well you achieve your goals raises skill, knowledge, practices and overall bar.

The four main objectives for those who set up an exhibition space are:

• Brand Awareness – Showcasing the brand’s identity and values to a broad audience to increase brand awareness, visibility, recognition, and sales throughout the brand’s lifetime.
• Lead Generation – Capturing potential client or customer information to create a pipeline for future sales or business opportunities. You need a separate follow-up strategy to maximise effectiveness.
• Sales – Driving direct purchases or securing orders during the event, to generate immediate revenue.
• Industry Positioning – Establishing the brand as a leader or innovator in the market, which may involve demonstrating expertise, networking with key players, or launching new products to reinforce authority.

It’s not uncommon to target several objectives at once, but understand that to do several effectively, you need to spread resources with efficiency – ensuring you do not dilute the impact of your other goals. We will get into how this is done specifically later.

How to determine your target audience

Every marketing plan includes a target audience, which you should know inside and out. Knowing those you’re targeting means you can incorporate ways to engage them through messaging and conduct in your event planning.

A trade show will be filled with all types of people, but they normally fit into three categories:

• B2B Decision Makers – Company leaders, managers, and procurement officers – these groups are interested in partnerships, insights and solutions that support business growth, and generally prioritise data-driven content, case studies and networking opportunities.
• B2C Customers – End consumers – looking for direct engagement with products or services, valuing demonstrations and engaging experiences.
• Industry professionals – peers, influencers and experts – numerous at networking events, trend insights and innovation updates, likely to be drawn by educational content, thought leadership panels or trend showcases.

The following list will be the best practices co-signed by experts in the trade show field:

• Surveys – Surveys are something often ignored by most people, true, but adding incentives such as prize draw entry, reservations for promotional items and discounts, can significantly increase engagement. Keep your questions brief and targeted, and use visuals or interactive formats to keep interest for longer.
• Focus groups – Focus groups can give in-depth insights into attendees’ expectations and preferences. By organising small, diverse groups of potential attendees, you can ask direct questions and get a feel for what they enjoy and seek based on their past exhibition experiences. It’s best to elect someone who has experience managing these groups, as there can be issues involving time spoken per attendee etc.
• Market analysis – Having someone analyse the trends of your industry, as well as the standards of your competition, allows you to gain great insights into demographic behaviours. Whether studying industry reports or competitor exhibitions, you will be able to identify patterns and better cater to these prospects. This is not only a rule for successful exhibition planning, but also a rule for successful business in general.

Budgeting in your exhibition planning

Budgeting and ROI are two aspects of your exhibition plan that have to be measured and respected, otherwise, you may find yourself in a worse position than you are in now.

The following are best practices concerning budget, though it’s best to use the business’s financial records :

• Estimate percentages – Break down the percentile costs by category, estimating based on industry standards, and adjust as needed to meet your goals:
  • Stand design (30-40%) – Includes layout, custom graphics, lighting and furniture hire.
  • Promotional materials (10-15%) – Includes banners, branded giveaways, and product samples.
  • Marketing (15-20%) – Includes digital marketing, pr and press, and onsite promotions.
  • Staffing (15-20%) – Includes travel and accommodations, training and preparation, and branded clothing.
  • Exhibitor fees (15-20%) – Includes booth space and utilities, amenities and services.
• Researching supplier costs early – List the key vendors that interest you, such as stand builders, graphic designers, printing services etc. Do not skimp on quality, but go for value. Write down the prices.
• Prioritise funds based on objectives – With prices in mind, it’s time to allocate the budget based on your objectives. If brand visibility is your main goal, for example, then you should allocate the majority of your funding toward the exhibition stand.
• Contingency fund – Reserve 10 – 15% of the total budget for unexpected costs.

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What place does location research have in your exhibition plans?

Many exhibitions and trade shows take place across the country, and you therefore have a wide choice of where to attend. Tailor your selection of choices directly to what you’ve found during the previous section to ensure proper alignment. For example, if you’re targeting tech professionals, choose a venue that is within or close to tech hubs or business districts.

Continuing with best practices for crafting a successful exhibition plan, consider the following:

• High-traffic location – An exhibition hall that has high attendance means high visibility. Although a bustling exhibition event isn’t imperative for a successful exhibition trade show performance, it’s undeniable that more visibility increases the potential of the outcome.
• Proximity to travel links – Venues that are close to major transportation hubs make it accessible for both domestic and international visitors, with the latter especially benefiting from hotels and lodging facilities.
• Venue amenities – The venue’s availability of things such as food and beverages, as well as rest areas and parking facilities, are huge pluses. This is because they have been linked to higher levels of attendee retaining. Furthermore, rest areas often provide networking opportunities for various brands and people, becoming a hot zone.
• Space configuration – The venue should accommodate the expected number of attendees and exhibitors with plenty of space to move. Flexible floor plans are also a bonus for organisers, as it allows them more versatility in presentation. Power supplies for lighting, and audiovisual and exhibitor equipment are a must, and reliable Wi-Fi is essential for live demonstrations.

Choosing the correct exhibition space

An ideal exhibition space is one where you have maximum visibility, accessibility and potential for engagement. To choose the best spot:

• Register early—Registering early gives you various benefits, the most valuable of which is being able to snatch up the best exhibition stand locations before they’re booked by others. You can also take advantage of the discounted rates to free up your budget, and early commitment means your exhibition planning process is elongated, allowing for more time to polish up the finer details.
• Evaluate venue layout – The maximum attendee flow happens to be near the main entrance, central isles or popular attractions within the venue. Be visible from multiple directions, not just one, to maximise chances of attracting passing visitors.
• Proximity to other exhibitors – Being adjacent to exhibitors that are offering complementary products or services may attract similar audiences, leading to enhanced networking opportunities. Whether or not you want to set up near direct competitors is up to you, however. It’s a double-edged sword depending on your confidence and brand recognition, as you may win or lose attendees depending on your performance.

Stand design and visual concept.

Now we’re at the exhibition stand design, the platform from which you’ll launch a successful trade show exhibition. The two main goals for your exhibition stand are to attract attention and convey your brand messaging, done in the following ways:

• Strong visual concept – Compelling visuals catch the eyes of attendees and draw them in, especially if they stand out from the competition. Ensure each section of your exhibition stand design is part of the bigger exhibition theme, as a cohesive design sticks with attendees more. It’s also important to keep this strong conceptualisation throughout the exhibition, ensuring they can recall or recognise your brand elsewhere.
• Key elements of stand design – Your brand messaging must be clear, and concise. Not only are people’s attention spans lower than normal these days, but you have competition that they’ll also be looking at.
  • Positioning – Position taglines, digital marketing assets and press releases prominently in your space to tell your story at a glance.
  • Interactive features – Direct interaction increases engagement, as you’re devoting more of your senses to an activity. Having product demos, virtual tours and touchscreens that showcase your service or product is a great way to cater to multiple people.
  • Lighting – Lighting is a powerful tool, able to draw attention toward or away from design elements.
  • Layout and navigation – Plan open and accessible layouts that will allow attendees to move between divided spaces. Ensure each area has its own intended use, such as for conversation, demonstration and product display.
• Integrate branding elements – Choose a primary and secondary colour, and stick with it across all of your design elements. Consistency is key in brand recognition. Furthermore, your staff should have branded clothing to show uniformity. Beware, however, that some venues have rules on certain logos and signage that may cause last-minute issues, so consult with the arena or the exhibitor manual for guidance.

Conclusion

With this, you should have the vast majority of areas covered. Everything else is specific to your goals, industry and methods. Showplace is a veteran of exhibition stand design, and we can help align your stand with your careful planning process. Contact us for more information. 

Regardless, for those interested in finding out the standard size for exhibition stands, read on.

Is a 3×3 exhibition stand the standard size?

Yes. Whilst there is no specific standard set for exhibition stands, this is the most common of dimensions by far. 3m x 3m exhibition stands are preferred at these dimensions for the following reasons:

• Popularity and function – A stand of this size can accommodate ample space for showcasing products and services, and prominently displaying brand graphics. It also guarantees that you’ll be able to find a spot, as there should be more than enough space for every stand within the area.
• Customisation options – Technology is always evolving and you’d need a larger exhibition stand for all the customisation options that make them stand out. A 3m x 3m exhibition stand supports high-quality materials, custom graphics, and various display tools to help really bring your stand to life.
• Cost efficiency – These dimensions give everything you need out of an exhibition stand aside from the greater level of space.
• Foot traffic optimisation – These dimensions allow for enough space to accommodate easy interaction between staff and visitors from various angles.
• Accessories – This size is big enough to accommodate various accessories that can bring the maximum potential out of your stands.
• Ease of transport – An exhibition stand of this size is large enough to serve its function, but also small enough to travel in a portable storage case.

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Types of Exhibition Stands and their most common sizes

The following is a breakdown of the different types of display stand and their common sizes:

• Pop-up display stand – Pop-up display stands are available in several configurations, such as curved pop-ups and straight configurations. In particular, 3×3 are the most popular dimensions for a pop-up stand by far. This is because it strikes a perfect balance between having optimal space and ease of setup. It also accommodates more than enough accessories, such as counters, media screens and lighting options, without crowding the overall display stand.
• Shell scheme – A shell scheme is commonly found in size 3×3. This consists of a structural frame that can be customised with a graphic wrap and other accessories, such as a leaflet dispenser.
• Modular Exhibition Stands – Modular stands are commonly designed on a 3×3 base. However, the entire concept of a modular stand is to have compatibility to grow through additional attachments. They can go from a 3×3 to a 6×3, for example, through mods alone. They are frequently used in high-traffic events, enabling businesses to scale or reconfigure as needed.

How do I choose the right exhibition stand based on the event?

The following is a formula by which you can plan for the best exhibition stand size based on what you need for the event.

1. Define your event goals – Your goals for your showcase dictate your level of need for a large display stand. If your goal is a high visibility promotional event, such as showcasing your brand as a whole, then larger stands, or one that is more centrally placed, may be necessary for prominence. That being said, if you need anything else, such as lead generation, showcasing products or engaging the audience, a standard stand size of 3×3 may be more than enough.
2. Assess event and venue specifications – There are several things you should try and learn about where you’ll be showcasing before selecting the perfect size for your exhibition stand.
   • Location – Where will your stand be set up? The precise location will affect your available layout options, which are the corner, inline, peninsula and island configurations. The corner has two open sides, offering good visibility, but may limit larger foot traffic compared to island and peninsula stands, each providing maximum exposure. The latter are better suited to larger stand configurations, as when you’re trying to pull in as much audience as possible, even if you’re in a prime location such as the entrance, you may find a larger stand will act as a bonus that pulls in many attendees.
   • Attendee density – How many attendants are there going to be? For high-density events, larger stands beyond 3×3 accommodate more visitors quite comfortably. This reduces crowding around displays and engagement zones. A smaller display stand may become clogged with crowding, meaning you end up missing potential engagements.
3. Budget Allocation – Check your budget to see if you have the ability to devote more to your display stand. When it comes to budgeting at a trade show, you must first and foremost ensure it is split between four different categories. Stand space rental should take up between 30 – 50% of your budget, with your design team being allocated 20 – 30% for the individual elements, and accessories/furniture being between 10 – 20%.
4. Consider brand and stand design requirements – A brand that has a reputation for being large, or employs large product ranges, should have larger stand sizes to allow more space, expansive graphics and an immersive customer experience. Furthermore, understand that the use of media screens and demos will most likely take up the majority of space on the entire stand – meaning it is wise to go for a larger option.
5. Visitor interaction and flow – Create your perfect display stand by mapping expected customer paths. Where are most of them coming from direction-wise? How many at a time? Alongside high-quality, inviting graphics – this will dictate how you’ll capture an audience, as well as how many.
6. Future events – Many exhibition stands for trade shows are rented for a specific amount of time. What else are you doing with your stand at this time? This will be one of the final deciding factors in your overall decision for how large your exhibition stand will be. One of the biggest reasons why 3m x 3m exhibition stands are so popular is due to their versatility. A stand that is too large means a stand that is harder to transport and has a lot of wasted space, after all.
7. Pre-event testing – We understand not everyone will have the ability to set up a demo display stand before the event to test the fit, but if this is an option – then you have access to practical data that will help you more than theory.

Conclusion

3m x 3m exhibition stands are the standard due to flexibility and versatility, and if you’ve no real reason to go higher, you’ll find that they serve you well in most settings. Showplace are veterans of putting together high-quality exhibition stands of various types. Click here to check out our range!

But what makes a good exhibition stand design? Showplace, the UK’s leading exhibition stand solutions company, has put together this guide to highlight some of the best practices of designing a good exhibition stand in this highly competitive industry, and reasons why you should always choose a professional trade show company to help you.

1. Define your objective and goals

In 2017, at the Consumer Electronics Show in Las Vegas, a tech firm named “TechInnovate” showcased its diverse product line that included VR headsets, smart home devices, wearable tech etc. However, as beautiful as their bespoke exhibition stand was, complete with multiple interactive displays and high visual impact graphics, they did poorly due to their lack of messaging, branding and purpose. Their presentation lacked focus, shooting through their diverse lines with little cohesion, resulting in an overstimulated visitor base. Their lack of a goal led to a lack of a strategy, which in turn led to a lack of reason for consumers to become leads – let alone convert. Overall, it was a poor showing.

That’s why the first and most important thing you can do to make your exhibition successful is to define a clear goal for your trade show. By having these set from the start, you can align all of your actions to maximise the potential of your exhibition stand and overall performance. 

The benefits are as follows:

• Focus resources – Time, money, and materials are prioritised and allocated to ensure all activities that matter most are accounted for. According to the Center for Exhibition Industry Research (CEIR), exhibitors who set specific goals are 68% more likely to achieve a positive return on investment (ROI) compared to those without clear objectives.
• Measure results – How do you know how well you’ve done in terms of visitor numbers, leads generated, or product interest, if you haven’t illustrated proper expectations. A study by the Event Marketing Institute found that 87% of companies that set measurable objectives for trade shows were able to effectively quantify their success, leading to better strategic decisions for future events.
• Enhance team coordination – When team members understand what the stand aims to achieve, as well as the targets set for them, they can work more cohesively. Research published in the Journal of Business & Industrial Marketing indicates that clear communication of objectives among exhibition staff leads to a 34% increase in team performance and visitor engagement.

How to set a clear objective

The following is a step-by-step guide that should help a project manager create proper objectives:

• Purpose – This one is easy. Are you going to raise brand awareness, generate leads, launch a new product etc?
• SMART Goals – SMART is a system by which you can create goals that are reliable, used by businesses to set goals for events or otherwise.
  • Specific – Lets say you want to generate goals. How many? Get a specific number using historical data for exhibition shows, either your own or similarly sized endeavours.
  • Measurable – Industry averages should be used to determine specific metrics. Gather expected visitor numbers, social media mentions or lead conversions.
  • Achievable – Set targets that you can actually achieve with the budget that you have.
  • Relevant – Objectives must align directly with a company’s broader goal, and the exhibition’s intended outcome. If brand awareness is the goal, for example, focus on metrics such as total impressions and new contacts. Ensure you have the ability to gather these metrics reliably in place.
  • Time-bound – Establish timeframes for each goal, such as during, after the event and the post-event follow-up period.
• Objectives by Engagement Strategy – Take the goals you have, and create a proper engagement strategy to reach them. For lead generation, this could be product demos and interactive sign up forms, for example.
• Set up KPI’s and Metrics – The following are some metrics you should gather, not only to gauge results, but to also see their effectiveness (that will help tweak your exhibition stand and presentation next time):
  • Visitor engagement time – Average time visitors spent at the stand, using tracking tools to measure average engagement time. Longer engagement times indicate strong interest, and the means by which the engagement happens should be invested into.
  • Number of demos – Total amount of demos conducted, ensuring consistent interaction with visitors and giving insight into how appealing the demo is. The more effective demos given, the better the results.
  • Lead collection and follow up – How many qualified leads did you capture? How many convert afterwards? Count and qualify by interest level and categorise them as high, medium or low. Find what makes the high interest leads stick.
  • Social media engagement and outreach – Count the media mentions, hashtag usage and impressions generated. This is how you extend your brand beyond the event.
  • Visitor footfall and conversion rate – How many visitors are at the stand, and how many convert? Use a manual clicker or counting system to track footfall, and set a conversion rate target. The gap between footfall amount and conversion rate determines how effective your strategy is.

Once you understand what your objectives are, and how you’ll track the factors that determine their success, you will then know what you need to give your exhibition stand designers. If any of our top tips should be adhered to, it’s this one – because this is part of project management services, which, although differ from the initial process of designing and creating a good looking bespoke exhibition stand design, are still of the utmost importance.

2. Create a custom exhibition stand design that reflects your brand

Your bespoke exhibition stand must align with your brand’s identity. It has been proven through research that consistent branding presentation across all platforms can increase revenue by up to 23%, and signature colour can boost brand recognition by 80%.

1. Colour scheme – All brands have primary and secondary colours. When you have this scheme, stick to it, and use it prominently in your stand’s layout and displays.
2. Logo placement – Position your logo strategically – it has to be visible from several angles at once. This ensures that visitors recognise the brand immediately when approaching the stand.
3. Typography and font consistency – Your custom exhibition stand design should have uniform typography for all signage and messaging, with the intention of creating familiarity over time.
4. Core messaging – Create key slogans, taglines or messages that convey both brand values and main selling points. Incorporate them into your design and contact points.
5. Thematic design – What is the overall theme of your brand’s style and value? A tech company, for example, may adopt sleek and minimalist designs to evoke trends of technology becoming more condensed and convenient.
6. Branded visuals and media – Videos, banners and images, all of these highlight your products and services, and when done consistently, it reinforces brand messaging and keeps the experience cohesive.

As you may be able to tell from this section, a bespoke exhibition stand is all well and good, but the design elements should be left to professionals. Knowing the effects that your designs should evoke is all well and good, but there is also the art in actually presenting them.

Exhibition stand designers are key for ensuring this is done properly. They have a professional understanding of colour psychology, knowing what colours influence what emotions and perceptions, all whilst ensuring the colour scheme aligns with your brand’s message in the most seamless way possible.

3. Utilise high-quality graphics and visuals

When you create exhibition stands, one of the biggest pieces of advice levied at you by stand designers is to use high-quality graphics and/or visuals. Sure, it draws attention and communicates your brand’s message effectively, but it also ensures that you have an attractive exhibition display with eye-catching graphics/visuals.

1. High-resolution images – Sharp and professional images enhance the stand’s appeal. Low quality visuals detract from the brand’s professionalism, whereas the opposite is considered to be a sign of integrity.
2. Engaging videos and animations – Your exhibition stand designers should plan for elements that allow for video content and animations to be displayed, and this content should be engaging, made by people who know what they’re doing.
3. Clear, concise signage – Create easy-to-read signage with concise messaging. Ensure they capture your brand’s key offerings in large, legible fonts. In this, prioritise simplicity.
4. Strategic use of space and layout – Your exhibition stand design should display graphics at eye level, and in high-traffic areas, to maximise visibility. Key messages and visuals are then noticed by visitors passing by, increasing engagement likelihood.

There is also the question of what images you should use, where, how large – etc. But this requires an in-depth understanding of visual hierarchies and layout design. You must work closely with an exhibition stand company to ensure that your choices are the most effective, and how best to unlock their potential.

4. Incorporate interactive elements to engage visitors

Having interactive elements within your exhibition stand makes them more engaging. A study by the Center for Exhibition Industry Research (CEIR) found that 81% of trade show attendees engage more with interactive displays, leading to increased interest and retention. Additionally, research from the Event Marketing Institute indicates that 74% of consumers have a more positive perception of brands that offer engaging experiences at events.

This is because active participation is much more memorable than passive participation, and interactive elements play on your senses of sight, touch, and sometimes sound – making it a multi-sensory experience.

Kinds of interactive elements are as follows:

1. Touchscreens and interactive displays – Touchscreen kiosks or tablets allow a visitor to explore the products, browse the catalogues or learn more about your brand at their own pace. It also allows them to target information they are already interested in, instead of being slowed down.
2. Product demonstrations – If a person tries a demo of a product and is impressed, the likelihood of them buying that product goes up dramatically. This is definitely the case for tech, or more complex products.
3. Virtual reality and augmented reality – VR and AR can transport visitors into immersive experiences, each one having its own unique effect.
4. Gamification elements – Interactive games or quizzes can add a fun, engaging layer to the stand, so long as they’re not too intrusive. Rewards and prizes that encourage participation also make a great incentive for further engagement.
5. Interactive product demos with analytics – Incorporating devices and displays within your exhibition stands that capture visitor data during interaction is an easy, seamless way to gather it.

Even with modular exhibition stands, you should know from the start how many displays or devices you’ll need in your finished exhibition stand.

5. Plan pre-event promotion

Your project manager should put together a strategy to promote the event before and after the exhibition. Your exhibition stand plays a big role in ensuring this is effective.

Pre-event:

1. Leverage social media campaigns – Announce your participation across all platforms that are relevant, such as LinkedIn, Instagram or Twitter, to build excitement and awareness of the events beforehand. Ensure you use branded event hashtags, and make sure to display the fruits of your efforts, such as your bespoke exhibition stand, prominently.
2. Engage with email marketing – Send emails that are targeted toward existing and prospective clients, inviting them to your stand with exclusive product reveals, interactive elements, and opportunities to meet with experts. Consider a sort of incentive to those who schedule meetings in advance, although, if you’re expecting high engagement, pure fomo may be enough to engage them.
3. Collaborate with event organisers for maximum visibility – Many organisers offer promotional opportunities, such as being featured in an attendee newsletter, on event websites etc. Partner with these organisers to promote your stand.
4. Create a dedicated landing page – Developing your landing page is an art much different from exhibition stand design. It’s a place where they can register, schedule meetings, and generally learn more about your stand. Furthermore, it’s a place where they can capture simple information from those who show high interest, becoming valuable leads.

Conclusion

In order to unlock the full potential of your exhibition stand, you need an exhibition design that is second to none. Showplace are expert providers of exhibition stands and graphic designers. Our team can create a great exhibition stand design for use at your next exhibition and future ones to come.

Contact us today for enquiries, and our customer service team will explain why we’re the right company for you.

To find out how to maximise your engagement to rally new or returning customers via an appealing exhibition shell scheme, read on.

What is a Shell Scheme and How To Make Them Stand Out? 

Shell scheme exhibition stands usually consist of the following elements:

• Walls – Your shell scheme walls will include a flat back wall and side walls made of lightweight but rigid shell clad panels or fabric to allow easy movement.
• Flooring – The flooring of your shell scheme stand is usually fairly basic, such as a carpet. This is because having a proper floor would weigh the shell scheme down even further.
• Fascia – The top of the shell scheme stand is a fascia, which displays your brand name.

Shell scheme stands are typically inexpensive compared to many props and structures used for trade shows and exhibitions, and they offer great value for those on a tight budget despite their simplicity. With Showplace’s range of featured upgrades, which include graphic, flooring, furniture and AV options, this type of exhibition stand provides a blank canvas for you to create designs that can pull in an audience, create a memorable experience and differentiate your brand from your neighbours’.

Creating an Attractive Shell Scheme Stand

There will be a sea of shell schemes out there, but with the following guidelines, you will be well on your way to having an exhibition stand that stands out and makes a good impression with potential customers.

Shell Scheme Graphics

Using bold, striking, tension fabric graphics and visuals are the first step in ensuring that your shell scheme catches the eye of your customers. You usually only have a few seconds to grab a potential client’s attention before they move on, and with shell scheme graphics being reusable, you want them to be impactful every time they are used.

As a result, you need to ensure the following with the graphics in your shell scheme space:

• Instant Idea Communication – What is your service about? Your printed shell scheme panels should ensure that anyone will instantly know what it is that you’re offering. The best way to do this is by telling a story through seamless shell scheme graphics and impactful images – such as providing a combination of both a problem and a solution. For example, printed graphic panels involving a chemical cleaning product with wilting plants alongside an entirely eco-friendly cleaning product. You will find that this technique alone will make all the difference.
• Memorable – People remember things when their emotions are provoked. When your shell scheme stand inspires positive emotions that hold attention, you generate interest and increase the likelihood of their approach.
• Colour Psychology – To use colours on your individual panels effectively, ensure you keep them in line with two things: association, and brand scheme. Blue is considered the colour of justice, for example, whereas bold reds add a sense of excitement.

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Lighting can set a mood and breathe life into your printed panels, as well as guide your eye. It is an important element to master alongside your shell scheme panels design, as not only does it enhance it, but it staves off any possible issues out of your control. For example, the show floor.

• Attracting Attention – Lighting can set a contrast between the background and the foreground, allowing your custom-printed visuals to pop out. Our backlit graphics allow you to guide people’s eyes towards the key features and/or images. Networking should be less stark, as it’s only relevant after a person has already bonded. Additionally, our fully branded suspended light boxes ensure that your location can be identified with ease and from across an exhibition hall!
• Colouring – With the correct colouring, your shell scheme exhibition can promote certain moods, such as warm colours creating inviting and calm atmospheres, whereas cool bright lights can promote energy and focus. On top of that, humans associate colours with concepts, such as blue for justice and the good.
• Dimensional Manipulation – Lighting can do wonders to enhance the appearance of shell scheme stands. For example, shadows accentuate the outlines of products and objects, giving them a sense of form and value. This is useful when it comes to shell schemes, as a lot of them can be quite thin, but with lighting being projected in the right way, you can heighten the three-dimensionality of objects.

Interactive Elements

Humans like to interact with things, and this is proven through the modern age of smartphone usage. When it comes to selling a product, being able to interact with it beforehand is huge in securing a sale.

• Product Demonstrations – Demonstrations allow potential customers to experience the pros of your product whilst also being guided. This allows you to also build meaningful rapport, and ensure them that your brand will take care of them.
• Digital Displays – Having a digital exhibition display(s) allows customers to be able to guide their journey through your products. With the correct prompts and keeping it simple, you can use videos, touchscreens and slideshows to communicate information.
• Contests and Giveaways – Humans are competitive and, at times, opportunistic. Hosting a giveaway with free promotional merchandise is a proven method to generate a buzz around you. It’s also a crafty way to get leads, which is basic contact information for people who may be a potential sale, by ensuring they sign up with contact information.

Technology Integration

Technology makes life easier, and having tech that people are interested in using, or which makes their experience easier, is a massive advantage to have over other shell schemes.

• QR Codes – These codes are a fast method of getting from A to Z. Through a quick scan through a smartphone camera, something nearly everyone has these days, you can immediately link your customers to websites, sign-ups, app downloads etc. This is also a fantastic way to track engagement, as you’ll have information on who is clicking on what. QR codes can also generate leads quickly.
• Charging Stations – Phones often run out of battery. Having a free charging station (fast charging preferred) can be a reason for someone who is semi-interested to approach your stand. They can use the opportunity to charge devices while also gaining some perspective on what your company has to offer. Even if they are not initially interested in your brand, products and services, you can take this time to strike up some friendly banter, possibly finding an angle to encourage their interest in your product. The most important skill of a salesperson is being able to make friends.
• Rare Technology – Technology that you can experience for the first time. A good example of this is VR. A half-decent VR headset for a high-quality video game costs over £200. But, of course, VR is not limited to the realm of video games. If there is something you want to demonstrate that you can’t in real life, such as architectural concepts, a VR is more than capable of generating photo-realism to create a true representation of what it is you’re trying to display.

Comfort and Functionality

91��ɫ��ý and trade shows are events where people are usually on their feet the majority of the day. Upgrading your shell scheme exhibition space to offer greater comfort, with suitable furniture and facilities, can be just the thing you need to attract an indecisive potential customer.

• Seating – Chairs or even branded bean bags, decks chairs or cube seating, are a sign that any visitor is welcome to enter, and your choice of seating can set the tone and the pace wonderfully. Once a person has seated themselves, they are now in the world you’re trying to create.
• Small table or lockable counter – A table or lockable counter allows you to create a workspace-like environment where people can set down materials they pick up, as well as provide a platform to do things. Aside from that, it represents a dedicated space to showcase your products or host your business cards. Our lockable counters, also provide discreet and secure storage space for personal belongings or excess stock of marketing literature and show freebie giveaways.
• Flooring – Flooring is a canvas for you to define your space. Your flooring choice can be anything from upgrading a standard carpet to one with your brand logo printed in-house or slogan, or perhaps patterns to direct your potential customers here or there. Either way, you can link your floor to elements in your shell scheme to create a cohesive look.

Staff Engagement 

Regardless of the appeal of your shell scheme, graphic panels, technology, or anything you use to attract an audience, it is your staff that ultimately are key. Your staff have to have excellent communication skills and an ability to engage well with people they probably haven’t met before.

• Product services – Being able to demonstrate a product like a professional, knowing the ins and outs, and answering any niche questions the customer may have, goes a long way to building trust and credibility for both the brand and service/product. Pair this with a staff member who can identify the specific needs of the customer and tailor their presentation around it, and you’re on your way to maximising your sales opportunities.
• Brand ambassadors – A good salesperson can get a sale for the product, but a superior salesperson will get them to come back because of the brand. Whilst part of this relies on the quality of your product, finding people to represent your company who embody the spirit and message of the brand will add an air of legitimacy that leaves no room for doubt.

Conclusion

Overall, a shell scheme is a cost-effective investment that allows for a great deal of customisability if you choose to make those distinctive, ‘stand-out’ upgrades, which Showplace can offer. Having limited space at shell scheme stands means it is important to be well organised and keep your exhibition area tidy so that it is still appealing.

By following the tips above, you can tailor your shell scheme exhibition stand to not only embody your brand and its ideals, but also maximise the volume of approaches and interest in your company and it’s products and services.